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Ethos
The Rule defines the boundary. The Exception reveals the edge. At Divergent Spirits, our journey begins with tradition and boldly tests its edges. Our core line, "The Rule," is a timeless premium spirit presented in a 700ml bottle. With our limited edition releases, consumers will enjoy a pair of smaller bottles (375ML): "The Rule" and "The Exception," showcasing a creative deviation. Sometimes, you'll see a series—like Volume 1 with Exception 1.1, 1.2, or 1.3—each one representing a distinct evolution. Every release is an invitation to start with the known and then discover what's next. Be sure to explore our diverse Spirits Catalog to see our latest and past Volumes, curated by Trey Wade.
Founder
Divergent Spirits is the brainchild of Trey Wade, a renowned spirits executive and experiential strategist celebrated for his sensory precision and disciplined approach to building premium spirits brands. With nearly a decade of experience at the intersection of culture, education, and design, Wade excels at translating subtle nuances—aroma, texture, balance—into elevated consumer experiences.
His expertise is backed by formal training and applied practice, including WSET Level I (Wine), WSET Level II (Spirits), Certified Bourbon Professional, and Executive Bourbon Steward.
Before founding Divergent Spirits, Wade held the position of Chief Experience Curator at Blue Run Spirits, where he pioneered the CHOSEN Private Barrel Program, transforming private selections into sensory-driven, education-focused experiences. After Blue Run’s acquisition, he advanced to lead national experiential and consumer strategy as Head of Consumer Experience for Coors Spirits Co.
Together, with Divergent Spirits, we will discover new horizons in the world of premium spirits, guided by Trey Wade.
